As a strategy, branding differentiates one brand from the others. Through various prospects, such as the visual identity and the retail environment of a product, branding is able to reinforce the consumers' impressions to a product. The need for branding has become prevalent in the past decade worldwide. Many fashion brands hire famous architects to design their flagship stores around the globe.
As brand-name stores in major cities over the world get bigger and bigger, design of the retail space goes beyond being a billboard for the brand image. In fact, multi-level façade that front a city corner or a plaza, present another realm of possibilities to interact with the brand. For instance, with its white glass façade, the Louis Vuitton building conjures up an image of a "stalagmite" in the city on one of the most prominent corners in New York. Interestingly, this particular image created with such a recognizable brand becomes inseparable with the city context and in turn with the city brand itself.
LV New York, a monumental crystalline stalagmite in the city, located at the corner of 57th Street and 5th avenue in Manhattan.
1 comment:
Wow,a crystalline stalagmite looks really fascinating.
But as long as it's in the Big Apple,there seems to be less fascination of it. It is the way it should be.
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